Jessie’s

ice cream.

zigzag
Point covered

Logo
Corporate Identity
Stationery

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Ice cream shop 

Research concept for the creation of an ice cream shop. Our aim was to create modern branding inspired by handicrafts.

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Finding the good balance between meaning and aesthetic.

To obtain an authentic image we worked on the logo to suggest a mark made with a stamp. The watercolour background used on the communication materials alludes to manual qualities associated with craft ice creams. It is also a way to reflect the ice cream texture and color.

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