Point covered
Logo
Corporate Identity
Stationery
Ice cream shop
Research concept for the creation of an ice cream shop. Our aim was to create modern branding inspired by handicrafts.
Finding the good balance between meaning and aesthetic.
To obtain an authentic image we worked on the logo to suggest a mark made with a stamp. The watercolour background used on the communication materials alludes to manual qualities associated with craft ice creams. It is also a way to reflect the ice cream texture and color.
