Hoot is a brand that offers premium quality watches at an affordable price. Encouraging people to see the world with a free mind, Hoot rallies together a community wherever night festivities take place.
The Hoot start-up wished to aim a fresh, urban and positive image. We worked on a strong branding to reflect the singularity of the brand. The owl symbolises the community of night birds united with common values; wildness and freedom.
To create a minimalist and representative logo we brought out the main aesthetic features of the owl. We thought it up in order to easily adapt it to the size of a watch dial.
After a detailed study to define the distinctive visual features of the Hoot brand we selected Greg Coulton, British illustrator, to imagine a family of three owls.
The traditional showcase has been reinterpreted to highlight all of the attributes of the Hoot watch. The arrangement of the watches and the addition of the packaging provide freshness and dynamism to the whole showcase.