Air Visual.

China

zigzag
Point covered

Logo
Website
App, graphic improvement

Credits

Mandated by Okoone

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Air quality community

Air Visual is an online community seeking to improve awareness worldwide and fight against air pollution by providing information and access to historical, real-time and forecast air quality data.

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Tailor-made graphic work adapted to each media.

The community desire of Air Visual led us to work on several media. A friendly and intuitive app enabling the user to receive and identify clearly the air quality data. Then a website deliberately thought like an exchange platform to find information and share it.

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Include the company features in the identity.

To visually represent something as intangible and invisible as air we chose to use a molecular theme. These molecules, like the unit members, give form to something bigger; the community. To complete the logo, we then added a font emphasing the scientific aspect of the data.

 

We have selected a blue gradient for purity and an orange gradient to highlight important elements and serve as a reminder of the pollution.

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What was the result ?

The improvement of Air Visual design contributed to the great success of the crowdfunding campaign that received 59 315$ funding. About the app, after its redesign the number of download jumped by 700%

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