China
Point covered
Logo
Website
App, graphic improvement
Air quality community
Air Visual is an online community seeking to improve awareness worldwide and fight against air pollution by providing information and access to historical, real-time and forecast air quality data.
Tailor-made graphic work adapted to each media.
The community desire of Air Visual led us to work on several media. A friendly and intuitive app enabling the user to receive and identify clearly the air quality data. Then a website deliberately thought like an exchange platform to find information and share it.
Include the company features in the identity.
To visually represent something as intangible and invisible as air we chose to use a molecular theme. These molecules, like the unit members, give form to something bigger; the community. To complete the logo, we then added a font emphasing the scientific aspect of the data.
We have selected a blue gradient for purity and an orange gradient to highlight important elements and serve as a reminder of the pollution.
What was the result ?
The improvement of Air Visual design contributed to the great success of the crowdfunding campaign that received 59 315$ funding. About the app, after its redesign the number of download jumped by 700%
