App, graphic improvement
Air Visual is an online community seeking to improve awareness worldwide and fight against air pollution by providing information and access to historical, real-time and forecast air quality data.
The community desire of Air Visual led us to work on several media. A friendly and intuitive app enabling the user to receive and identify clearly the air quality data. Then a website deliberately thought like an exchange platform to find information and share it.
To visually represent something as intangible and invisible as air we chose to use a molecular theme. These molecules, like the unit members, give form to something bigger; the community. To complete the logo, we then added a font emphasing the scientific aspect of the data.
We have selected a blue gradient for purity and an orange gradient to highlight important elements and serve as a reminder of the pollution.
The improvement of Air Visual design contributed to the great success of the crowdfunding campaign that received 59 315$ funding. About the app, after its redesign the number of download jumped by 700%